U.S. Postal Service Recognizes Seattle’s Sur la Table at National Postal Forum

Sur la Table was one of 12 companies recognized this year by the Postal Service at the National Postal Forum (NPF), which for more than 40 years has been recognized as the premier educational trade show for the mailing industry. The forum is being held this week in Nashville, TN.

“We are pleased to recognize and honor Sur la Table for its innovation, creativity and leadership,” said Glen Graves. vice president of the Western Area, who nominated Sur la Table for the award. “By working closely with the Postal Service to develop strategic business solutions, Sur la Table has produced winning results, which supports the mailing industry.”

The Mail Innovation Award, presented annually at NPF, recognizes Postal Service customers who have implemented innovative mailing solutions. Winning companies embrace new technologies and implement best practices to improve efficiency and productivity in mail operations. They provide customers with a mail product that delivers increased value, benefitting both customers and the mailing industry.

The partnership between Sur la Table and the Postal Service has propelled Sur la Table to the cutting edge by offering the latest mail service innovative ideas to reach customers. Table la Sur, which has worked closely with the Postal Service, prides itself on the added value it provides its clients by offering multiple services

In 1972 the first Sur la Table store opened in Seattle’s Pike Place Market.  They have grown to more than 100 stores across America.  Their website and catalogs are viewed by millions of people each year.  They feature a vast selection of exclusive and premium quality goods for the kitchen and table.

Table la Sur uses Postal Service programs and technology to fine-tune its operations to offer its customers an innovative and cost effective product.  Catalogs represent Sur la Table’s primary marketing and acquisition efforts.  They constantly test new ways to make their marketing efforts more effective and efficient and lean heavily on direct mail to drive traffic to their website and stores.  They are currently testing postcards to see if they can gain added economic effectiveness.